The rollout will see three million meals donated a year, up from two million last year-TheGrocer.co.uk
As part of a new trial with a community engagement platform, Neighbourly, Aldi has started donating surplus food directly to charities in Yorkshire, London, the North East and the South East.
The fastest-growing supermarket in the UK, Aldi, has paired up 24 stores with local groups that now collect excess food up to five days a week.
Each store donates perishable goods such as fresh fruit, vegetables, baked goods and non-perishable goods. The trial will continue until the spring in order to roll it all over Aldi’s store estate.
The supermarket donated two million meals to charity last year and expects to increase this by 50% if the trial is extended to its 827 stores.
Fritz Walleczek, Chief Executive Officer of Aldi UK and Ireland, said:
“This partnership enables us to be even more efficient in how we distribute surplus stocks while supporting a wide range of causes, from local schools to local food banks and community centres.
“Our goal is for everyone to have access to fresh, healthy food, and Neighborly helps us extend this commitment beyond our affordable range of fresh products.”
Steve Butterworth, Neighborly’s chief executive, added:
“Food surplus is a challenge that Aldi is committed to addressing. This approach is critical to ensuring that surplus food easily finds its way to the good causes that support those communities that need it most.”
Since 2012, Aldi has been working with Fareshare and Company Shop and is now also partnering with Neighbourly to explore the benefits of more direct relationships in the communities served by its stores.