Kevin Smith tears up over re-creation of N.J. Quick Stop for ‘Jay and Silent Bob Reboot,’ then loses it for ‘Captain Marvel’ reference

This week, Kevin Smith is in a glass case of emotion.

The director, who is currently filming the “Jay and Silent Bob Reboot” in New Orleans, has been chronicling the making of the film in a series of YouTube videos

In the latest video, posted on Friday, Smith tears up when talking about how through movie magic, the production was able to reproduce the facade of the Quick Stop convenience store from Leonardo in Monmouth County, where audiences first met Jay and Silent Bob (Jay Mewes and Smith) in the 1994 film “Clerks.” The movie launched Smith’s career and his View Askewniverse series of films set in New Jersey.

“This is crazy,” says Smith, 48, in the video, surveying the yellow “Quick Stop Groceries” sign with its signature stop sign logo. “I never thought this was possible.”

“Our budget didn’t allow for us to go to New Jersey,” he explains, visibly wowed by how the crew and producers pulled off the feat.

Caution: the video below contains a number of expletives.

“You can’t fool me,” says Smith, who grew up in Highlands. “I’ve been there, I lived there. My career (expletive) started there,” he continues, getting more emotional. “And I’ll probably be buried there. To pull this off is (expletive) nuts, man.

“I just want to take this back to Los Angeles,” the director says of the set, calling the day of filming in front of the Quick Stop one of his five greatest days in his movie career.

“Spent the whole day in Leonardo, New Jersey and I never once left Louisiana,” he says. “Isn’t that amazing?”

Smith began filming the Jay and Silent Bob sequel in February on the one-year anniversary of the day he suffered a massive heart attack in 2018. The health crisis moved him to become vegan, drop more than 50 pounds and sign on as a Weight Watchers ambassador.

The “Jay and Silent Bob Reboot” is set to be a commentary on reboot culture. In the film, the classic slacker characters find that Hollywood is shamelessly rebooting the film they tried to stop in Smith’s 2001 movie “Jay and Silent Bob Strike Back.” In what amounts to a meta reboot plot, Jay and Silent Bob try to thwart the latest reboot from within a reboot.

“The whole idea was to make stories about people that nobody gave a sh*t about,” Smith says in the video, reflecting on his career. “And that was us,” he says, pointing at the fake Quick Stop. “And for a quarter of a century now, I’ve been telling those stories over and over again, introducing my friends and the world of New Jersey — my fictional New Jersey — to the rest of the world, man. So this, this is my heart,” he says, again pointing at the building. “You’re looking at my heart, writ large in real life and sh*t.”

On Friday night, Smith posted a photo of himself in tears again, this time because he had received the greatest gift a professional fanboy could ask for. He had just watched the new movie “Captain Marvel,” which contains a Kevin Smith reference, by way of a cameo from the late Stan Lee.

Lee, who died in November, was known for making brief appearances in many Marvel movies, his random roles including a mailman and a guy selling hot dogs. But in “Captain Marvel,” starring Brie Larson, he plays himself.

1 thought on “Kevin Smith tears up over re-creation of N.J. Quick Stop for ‘Jay and Silent Bob Reboot,’ then loses it for ‘Captain Marvel’ reference

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